Celebrating B Corps

Ever since I became a Startingbloc Fellow, (a social entrepreneurship fellowship program) back in 2012, I have been following/stalking the development of sustainable companies and their growth in mainstream popularity. I’m so pleased to see the continuing adoption of the B Corp (Benefit Corps) certification by brands, and the increased awareness for what it means by consumers.

What is a B Corp you might ask?

Here’s what their website has to say: “Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.” 

Basically they’re companies that have committed to doing good for you and the earth – they view good business as one that focuses on profit and purpose. How can you go wrong? Since most of these brands have at least one competitor that’s NOT a B Corp, I think its best to support those that are. Would you agree? 

I plan to update this list with time, but for starters – here’s some of my favorite B Corp brands and the products I love…


  • New Belgium Beer (found at most grocery stores!)
  • King Arthur Flour
    • They have such a great selection of gluten free and organic flours etc. 
  • Sir Kensington
    • Obsessed with this newly discovered “Special Sauce” that’s a vegan, spicy mayo and pretty much can go on everything. 
  • Stonyfield Organic 
    • Emma pretty much eats one of these yogurt pouches every morning. I realize using pouches is not earth friendly and it’s something I want to move away from – but for now, convenience wins. 


  • Allbirds
    • Finally got my first pair over Christmas – these – and I’m obsessed. Walking on clouds, super easy to clean, and very light weight. Waiting for them to make more kids shoes! 
  • Patagonia
    • My husband is obsessed. I think he secretly wishes he was a mountain man vs. a SWFL beach bum based on what’s always on his wish list… 
  • Athleta
    • I’m slowly transitioning all of my workout and swim gear to Athleta, because not only do I love their B Corp status – but their clothes do not smell! They’re wonderful quality and hold up extremely well after my “super hard workouts” and washing. Currently 60% of their fabrics are made from recyclable materials – but they’re adding more this year!



  • Seventh Generation
  • Casper Mattresses 
    • We admittedly do not have one (yet!) but I’m hoping to buy this one for Emma when we upgrade her bedroom. 
  • Uncommon Goods
    • This site is awesome for unique gifts. One year, I did half of my Christmas list from this website alone! Plus they support small crafters/designers, which I always love as well.
  • olly Vitamins
    • I give the kids these multivitamins – they sell other vitamin products as well, but I’m honestly not much for remembering more meds than required. 
  • Stashers – silicone bags
    • Here’s a basic lunch bag they sell other sizes as well – but they can be used as sandwich bags, storage in the freezer, heat up food in the oven/microwave, and then thrown in the dishwasher to wash. Magic really.

Did you know, Myers-Briggs Company is also a B Corp?

I love supporting all these businesses as prove that profit doesn’t need to come over purpose, and that you can be a large corporation – while still caring about your environmental and social impact.

Own a company and considering adding this certification to your portfolio- check out here

Did I miss your favorite B-Corp? 


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